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Microsoft is having renaissance moment, with some exceptional products. They are also being embraced by some of their fiercest critics and haters. At a time when Apple’s losing touch their the creative professionals, Microsoft is embracing them and building the company around them.

“We want it to transform the way you create and think about creating,” said Panos Panay, Microsoft’s vice president for devices. “It’s kind of built to pull you in.”

One of their cool launches was the Surface Dial.  But is it just a gee-whiz stunt? Or not. Check out the video below that shows MS App partners using the Dial and their subsequent feedback.